Sunday, July 15, 2007

Creating a Design Vocabulary


The Shaw Tower design language evolved from a broad concept to a selection of forms, materials, colours, and details. Thanks to a brilliant couple of lead designers on this project the concept informing our direction was very strong from the begining yet each of us were able to explore new facets of that idea. When a certain design or detail resonated with the team it became part of the design language. It's what we in the industry call "process" and it's probably the most exciting part of design for me - translating a concept and a program into a 'design vocabulary'.
In this illustration a recurring element, the staff break-out area, had many interpretations before the final solution.

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